Sell Your Watch with Confidence

Are you looking to sell or part-exchange your watch?

At Brufords, we specialise in the purchase of pre-owned luxury watches, making the process simple, fast, and rewarding.
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With over 135 years' experience in luxury timepieces, we provide honest, professional valuations, and competitive, market-based offers on brands including Rolex, Breitling, Cartier, Omega, TAG Heuer, and TUDOR.

Our process is quick, secure, and hassle-free, with no hidden fees or obligations. Whether you choose to visit us in-store at The Beacon, Eastbourne, or start the journey online, you’ll benefit from expert advice, fast payments, and a reputation built on integrity.

How It Works

Selling your watch to Brufords is simple:

Request a Quote: Complete the form linked below with details of your watch, and our experts will assess its value.

Receive Your Preliminary Offer: Within 1 working day we’ll provide a competitive, no-obligation quote based on market demand and condition*.

Visit Our Showroom: If you’re happy with the offer, visit us in-store at The Beacon, Eastbourne, where a member of our watchmaking team will inspect the watch’s condition. Please note, you will be required to leave your watch with us for 24-48 hours whilst we assess and verify your timepiece.

Final Inspection: Once we’ve inspected your watch, we’ll confirm our final offer. If accepted, we'll process the payment directly to your bank account within 1 working day.
*Please note, online offers are subject to your watch's condition, which must be confirmed by physical inspection. We are discerning in the brands and models we consider purchasing and not all submissions will be accepted. At present, we can only accept submissions on watches purchased from UK-based sellers with valid UK identification and bank account. We thank you for your understanding.

Brands We Buy

We are particularly interested in purchasing luxury Swiss watches including Rolex, Breitling, Cartier, Longines, Omega, TAG Heuer, and TUDOR.

If your watch isn’t listed above, we may still be able to help. Contact our team of watch experts today, who will be happy to assist you.

Sell Your Watch - FAQ's

How do I get a valuation for my watch?

Selling your watch to Brufords is simple:

Request a Quote: Complete the form below with details of your watch, and our experts will assess its value.
Receive Your Offer: Within 4 - 6 working hours we’ll provide a competitive, no-obligation quote based on market demand and condition*.
Visit Our Showroom: If you’re happy with the offer, visit us in-store at The Beacon, Eastbourne, where our team of experts will assess the watch’s condition.
Final Inspection: Once we’ve inspected your watch, we’ll confirm our final offer, and if accepted, process the payment directly to your bank account.

*Please note, online offer is subject to watch condition, which must be confirmed by physical inspection. We are discerning in the brands and models we consider purchasing and not all submissions will be accepted. At present, we can only accept submissions from UK-based sellers with valid UK identification and bank accounts, We thank you for your understanding.

How is the value of my watch determined?

All watch valuations are based on the brand, model, condition, age, market demand, and whether you have the original packaging and documentation. We also consider current resale market prices.

Do you buy damaged or non-working watches?

Yes, we may still purchase damaged or non-working watches, depending on the brand and model. When requesting your valuation, please include as much detail as possible in relation to the watch’s condition.

Will you buy my watch if it doesn’t have the original box and papers?

Yes, we can still make you an offer even without the original box and paperwork. However, having them may result in a higher valuation.

Do you offer part-exchange options if I want to trade in my watch for another one?

Yes, we also offer part-exchange options. You can use the value of your watch to purchase another timepiece from our collection.

Can I get an online quote, or do I need to visit your store?

You can start the process online by submitting details of your watch through our valuation form, which can be found HERE. We’ll then provide you with an initial quote, and invite you in-store for a final inspection.

Is the initial quote guaranteed?

All online offers are subject to in-person inspection to assess the full condition. Final offers may be adjusted to reflect this.

Have further questions? Simply click the link below to be directed to our full FAQ's page:

Why Sell Your Watch to Brufords

At Brufords, we are extremely proud to be an Official Retailer of world-renowned watch brands and hold in stock an exquisite collection of luxury Swiss timepieces.

Our friendly team of watch specialists, situated at our The Beacon, Eastbourne showroom, have a wealth of knowledge and experience in the luxury watch market and are on-hand to guide you through every stage of the journey.

Request an online quote, send us a message, or visit us in-store at The Beacon to sell your watch with confidence.

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