The Brufords 2026 Transparency & Trust Statement

Our Commitment to Excellence & Integrity

Since 1886, Brufords has been a cornerstone of the Eastbourne community, and we take great pride in helping our customers choose jewellery and watches to celebrate life’s special moments. As we embrace the digital future, our core values of honesty, quality, and exceptional service remain unchanged. In 2026, we are proud to uphold the highest standards of digital and ethical compliance to protect you, our valued customers.
On the left is a black and white image of how Brufords Jewellers in Eastbourne looked in 1886. One the right is a colour image of what Brufords looks like in the present day.
Left image: Brufords in 1886. Right image: Brufords in the present day.

Authenticity Guaranteed

Every piece of jewellery and watch we sell at Brufords is guaranteed authentic.

• Rolex Certified Pre-Owned: We are proud to be part of the worldwide network of Official Rolex Retailers, authorised to sell Rolex Certified Pre-Owned timepieces. Each watch from our selection has been fully verified by Rolex and comes with a two-year international guarantee.

• Pre-Owned Excellence: Every non-RCPO pre-owned watch we purchase undergoes a rigorous multi-point inspection by our team of in-house experts and is backed by our own 24-month Brufords warranty.

Hallmarking & Metal Purity

At Brufords in Eastbourne, adhere strictly to the UK Hallmarking Act 1973. We never describe an item as precious metal unless it has been independently tested and hallmarked by a UK Assay Office (subject to legal weight exemptions), and you can view our Official Dealer’s Notice by clicking the link below:

Ethical Sourcing & Sustainability

We are committed to the responsible sourcing of gemstones and metals.

• Conflict Free Diamonds: We only source diamonds from suppliers who adhere to the Kimberley Process, ensuring your purchase supports ethical global trade.

• The 2026 Digital Passport: We are early adopters of digital traceability, moving toward “Digital Product Passports” that provide transparent origins for our newest collections.

Digital Inclusivity & Privacy

We believe that luxury should be accessible to everyone.

• Accessibility: Our website is designed to meet WCAG 2.2 AA standards, ensuring that customers using screen readers or assistive technologies have a seamless experience.

• Data Protection: We comply fully with the UK Data (Use and Access) Act 2025/2026. Your data is encrypted, never sold, and always under your control. You can manage your preferences or request you data at any time. Click to link below to visit our Privacy Centre.

Honest & Transparent Pricing

At Brufords, the price you see if the price you pay.

• No Drip Pricing: We disclose all mandatory costs, including fully insured delivery, at the earliest possible stage of your journey.

• Fair Promotions: Our sale and clearance events follow strict UK pricing guidelines, ensuring that every “Was/Is” discount is genuine and verified.

Our Commitment to Review Integrity

Trust is built on the whole story, not just the highlights. We display all customer reviews — positive and negative — in the order they are received. We do not filter, delay, or hide reviews based on their star rating. Our moderation is limited strictly to protecting our community from spam, profanity, or private information. Whether it’s 1 star or 5, every verified customer voice has a permanent home on our page.
Brufords in Eastbourne is a member of The National Association of Jewellers. This is the logo for this organisation.

Compliance Update (February 2026)

Review Transparency: We have updated our review policy to ensure 100% transparency. We do not filter or suppress reviews based on star rating. All verified feedback is published chronologically.

Data Transfers: We have updated our data processing terms to reflect the UK Extension to the EU-U.S. Data Privacy Framework. This ensures that our use of Shopify and Mailchimp (Intuit Inc.) for order and newsletter processing meets the highest standards of UK data protection.