Breitling presents Lady Premier: Designed to Captivate in Shape and Colour

Lady Premier reimagines the brand's 1940s Premier Fantaisies models for today. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes come together in playful elegance. The collection captures the poise and unscripted spirit of the Lady Premier woman — honouring those who shaped the brand's past and those defining its future.

Published on 21st October 2025
Long before men gave up their pocket watches, women had already embraced the wristwatch - and their influence has been shaping Breitling ever since.

In the 1940s, Willy Breiling introduced the Premier line, elevating the chronograph from a tool of precision to an expression of style, with refined materials, elegant detailing, and even one of the first chronographs designed specifically for women. Later, his stylish and charismatic wife Beatrice would become his muse and a defining force in the brand's creative direction.
Breitling watches continued to grace confident, charismatic women through the decades - most famously Raquel Welch in the 1960s spy film Fathom. As Willy once said "When a woman puts on her watch, her whole personality is magically transformed."
That spirit lives on in the new Lady Premier collection. While it shares the dress-watch sensibility of the Premier line, Lady Premier introduces a new design language: fluid cases, ombré alligator straps, and dials that shimmer like silk. Even its name is a retro callback to Breitling's women's collections from the 1980s — think the Lady-J and Wings Lady.

“Lady Premier is a new take on the elegant watch that's confident, feminine, and full of character, just like the woman who wears it,” says Georges Kern, CEO of Breitling.

The launch of Lady Premier rounds out Breitling's women's collection, ranging from sporty performance to this refined statement of elegance.
The automatic 36mm models in stainless steel feature rich dial colours and matching alligator-leather straps in gradient shades of Aubergine, Sage, and Dove Grey. An 18k gold version is paired with a gradient Chocolate strap. The watch houses the COSC-certified Breitling Calibre 10, an automatic movement with approximately 42 hours of power reserve.

Crafted from stainless steel, the 32mm models feature dials in mother-of-pearl, Ink Blue, and Midnight Black. They're fitted with a new tapered seven-row Chevron bracelet - its V-shaped pattern puts a more feminine twist on the more linear men's Premier bracelet. Inside, Breitling's COSC-certified Calibre 77 SuperQuartz™ movement ensures flawless precision.
Diamonds cascade from lug to bezel in organic curves. On the dial, two finishing styles—satin-soleil at the centre and on the rehaut, and circular brushing around the indexes—create a luminous, ever-shifting surface. Minimalist numerals, lozenge hands, and a sculptural crown complete a look that wears like jewellery. As part of Breitling's “mission to do better,” precious materials are considered with integrity. The collection is crafted with responsibly sourced gold and traceable lab-grown diamonds.

With a Breitling Lady Premier on the wrist, confidence comes naturally. Whether she's out with friends, chasing a big idea, or taking on the city, the woman who wears it brings ease, elegance, and a touch of fun to everything she does.