As a family-run jewellers, we know how important your Rolex is, which is why when maintenance is required, your watch deserves the most exacting attention.
Published on 27th August 2025
With many years between services, thanks to the exacting standards and expertise of our watchmakers, your Rolex watch can continue to perform its functions over time with outstanding reliability and exceptional beauty.
Our Authorised Service Centre
Our cutting-edge Rolex Authorised Service Centre is home to our team of Rolex-trained watchmakers, who are trained to the highest standards of excellence.
From adjusting the length of a bracelet to carrying out a complete overhaul, every type of servicing operation can be entrusted to us.
The Rolex Service Procedure
The Rolex Service Procedure is designed to ensure that every timepiece leaving a Rolex workshop complies with its original functional and aesthetic specifications.
Each movement is completely overhauled, each case and bracelet is meticulously refinished, and timekeeping and waterproofness are rigorously tested to guarantee the level of quality and reliability you expect from a Rolex watch.
Entrust your Rolex to Brufords
At Brufords, we are extremely proud of our partnership with Rolex which dates back to 1952 when we first became an Official Rolex Retailer.
With our dedicated Rolex showroom and Authorised Service Centre, we are committed to providing an unparalleled customer experience.
Opening Hours Monday - Saturday: 9.30am to 5.00pm Sunday: 10.30am to 4.00pm Bank Holidays: 10.30am to 4.00pm
"Brufords" is a trading name of W Bruford Limited. Company Registration Number 04876337. Registered in England and Wales. Registered Office: 10 Cornfield Road, Eastbourne, BN21 4QE. VAT Number: GB 803 394 637. W Bruford Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 718533. W Bruford Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.
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